The start up has developed facial recognition technology for photos. Face.com is Facebook's second Israeli acquisition
Facebook Inc. (Nasdaq: FB) has announced that it has acquired facial-recognition technology company Face.com. No financial details were disclosed but sources believe that the acquisition has been made for about $100 million.
Face.com was founded in 2007 and is based in Tel Aviv. The company has developed technology used for facial recognition on photos loaded onto websites and through mobile applications. The company has released two apps used on Facebook called Photo Finder and Photo Tagger.
In a brief statement, Facebook said the company’s technology “has helped to provide the best photo experience” for people sharing photos over the social network.